Who We ArePERSONALIZED PHOTOS ATTRACT VISITORS TO ADVISOR WEBSITES
March 14, 2006
TORRANCE, Calif., March 14, 2006 – LiveOffice Corp.’s (www.liveoffice.com) AdvisorSquare division, the nation’s #1 provider of financial advisor websites,
today announced the results of a recently conducted research study that focused on the website navigation patterns of financial advisory clients and
prospects in the United States.
The results of the study reveal that financial advisors who post and promote photos of themselves with clients at events or in the community to their website attract twice as much site traffic as financial advisory practices that do not post such photos. During the study, the sites that received the greatest volume of traffic posted photos of financial advisors and their clients at events, whether they were related directly to the advisor’s practice, family life or to general, school and community events.
“While it is true that many consumers visit a financial advisor’s website to obtain investment and market data, it is clear from the results of this research study that they are also looking for ways to connect on a more personal level with their advisor,” said Michele McGarry, director of business development for LiveOffice’s AdvisorSquare division. “The bottom line is that advisors who take the time to post and promote photos of themselves with clients and in the community stand to establish stronger, long-term relationships. It is these types of relationships that often lead to more referrals and increased business for a financial advisor.”
Of the sites polled, the volume of traffic an advisor received to their site over a 4-week period had a direct correlation with how aggressively the advisor marketed their website to clients and prospects. Advisors that designed marketing campaigns around photos from a client event and informed visitors that pictures had been posted to their site via a direct mail or email campaign experienced the greatest volume of site traffic.
This increased volume of traffic may be explained by the “viral” aspect of email marketing campaigns. When a financial advisor emails a website link to clients and prospects and lets them know that pictures from a recent event are available, it is likely that the recipient will forward the email to a few friends or family members, transforming the email and therefore, the advisor’s website into a referral machine. The study found that advisors who update and promote their photos on a quarterly basis receive the largest level of website traffic and the most referrals.
Since 1998, AdvisorSquare has helped tens of thousands of financial advisors build a presence on the Internet for their practice. The company conducts constant research on specific website usage and marketing trends in the financial services industry to ensure that it is providing its clients with the most current and effective information. Research results are available to AdvisorSquare clients through AdvisorSquare University and the popular, members-only GetHits website marketing newsletter.
The results of the study reveal that financial advisors who post and promote photos of themselves with clients at events or in the community to their website attract twice as much site traffic as financial advisory practices that do not post such photos. During the study, the sites that received the greatest volume of traffic posted photos of financial advisors and their clients at events, whether they were related directly to the advisor’s practice, family life or to general, school and community events.
“While it is true that many consumers visit a financial advisor’s website to obtain investment and market data, it is clear from the results of this research study that they are also looking for ways to connect on a more personal level with their advisor,” said Michele McGarry, director of business development for LiveOffice’s AdvisorSquare division. “The bottom line is that advisors who take the time to post and promote photos of themselves with clients and in the community stand to establish stronger, long-term relationships. It is these types of relationships that often lead to more referrals and increased business for a financial advisor.”
Of the sites polled, the volume of traffic an advisor received to their site over a 4-week period had a direct correlation with how aggressively the advisor marketed their website to clients and prospects. Advisors that designed marketing campaigns around photos from a client event and informed visitors that pictures had been posted to their site via a direct mail or email campaign experienced the greatest volume of site traffic.
This increased volume of traffic may be explained by the “viral” aspect of email marketing campaigns. When a financial advisor emails a website link to clients and prospects and lets them know that pictures from a recent event are available, it is likely that the recipient will forward the email to a few friends or family members, transforming the email and therefore, the advisor’s website into a referral machine. The study found that advisors who update and promote their photos on a quarterly basis receive the largest level of website traffic and the most referrals.
Since 1998, AdvisorSquare has helped tens of thousands of financial advisors build a presence on the Internet for their practice. The company conducts constant research on specific website usage and marketing trends in the financial services industry to ensure that it is providing its clients with the most current and effective information. Research results are available to AdvisorSquare clients through AdvisorSquare University and the popular, members-only GetHits website marketing newsletter.
AdvisorSquare is the nation's #1 provider of financial websites and has helped over 12,000 investment professionals use the Internet to grow their business.
AdvisorSquare accelerates business growth online for financial advisors nationwide with over 100 professionally designed templates, personalized content
pages, NASD-reviewed financial articles, a comprehensive Investor Research Center , valuable financial calculators and countless customization options. Plus,
only AdvisorSquare provides customers with useful Internet marketing tips each month in its member-only GetHits online newsletter.
LiveOffice is the leading provider of on-demand collaboration, communication and compliance applications. From websites to message archiving and conferencing services, LiveOffice is dedicated to helping businesses optimize productivity and achieve regulatory compliance with its suite of Internet-based products. With LiveOffice's products and services, businesses are always just a click away from the most powerful and cost effective web-based productivity solutions available today.
Make Your Office a LiveOffice™ by calling 800-251-3863 or visiting www.liveoffice.com.
©2007 LiveOffice, LiveOffice LLC, AdvisorMail and our logo are trademarks of LiveOffice LLC. All other company names and products are trademarks of their respective companies.
Make Your Office a LiveOffice™ by calling 800-251-3863 or visiting www.liveoffice.com.
©2007 LiveOffice, LiveOffice LLC, AdvisorMail and our logo are trademarks of LiveOffice LLC. All other company names and products are trademarks of their respective companies.